Facebook advertising is a great way to promote and grow your small business, but doing so requires a plan. Without a sense of direction, your marketing campaign will likely lose money. However, the proper plan can be profitable for your small business. It is vital you know how to design your ad, and you must know the different types of ads. Before you launch your ad campaign, you must properly target your ad. After your ad has been running for some time, you need to analyze your results.
Creating Your Ad
When it comes to creating your advertisement, you have several choices; you can create a video, graphic or text ad, but video and graphic ads are the most popular. When creating a video ad, it’s important to ensure the video is high-quality and conveys a sense of professionalism. Your graphic ads must be professionally designed and eye catching; otherwise, you will not get the click-through or conversion rate you want.
Types of Ads
The types of ads you can choose from include, website clicks, video views, and conversion optimization. If your goal is to get as many people as possible to see your ad, website clicks is a great choice. You will pay each time someone clicks on your ad. The amount you pay is based on how much you bid on ad placement, and while you can enter a custom amount, it is recommended to let Facebook decide. If you’re promoting a video, you can use the video view options; you will pay each time someone views your video. Finally, you can choose the conversion optimization option, which is the best choice for direct response marketing. It enables you to place a tracking code on your thank you page that calculates the percentage of people who buy your product after clicking on your ad.
Targeting Your Ad
Proper targeting is vital if you want your advertising campaign to be successful, without which it won’t matter how much traffic you receive. Targeting involves only displaying your ad to people who will be likely to buy your product or sign up for your offer. You have the option to target based on age, interests, and more. For the best results, target people who are interested in products or services similar to yours.
Analyze Performance
If you don’t want to waste money, it is vital you analyze your ad performance; otherwise, you risk spending money on a campaign that’s not profitable. You must let your ad run for at least a few days before you decide if it’s going as planned. Calculate how much you earn per sale and compare that to how much you spend before getting a sale. If you are consistently spending more than you earn, you might want to cancel the ad. The exception is if you are collecting email addresses and plan to remarket to your customers in the future; you will still need to analyze performance, but you also need to factor in the percentage of customers who buy from you again.
