As the premier Las Vegas digital marketing company, we at Robot Ninjas design long-term strategies to fit each of our clients individually. We then implement that strategy and use detailed analytics to ensure we are always continuing to improve and grow together. We know your needs and goals are unique to you and getting you to reach those goals takes a unique strategy. But first we must…
Create something beautiful.
First and foremost, you have to have a great website. Our Web Development & Design team will ensure that your site is modern, user friendly, and search engine friendly so that you will start off with an edge over the competition. If visitors like the way your site looks and operates and the search engines think you’re a high-quality site, there’s nothing stopping you from increased traffic and growth. And the next step is to…
Announce your presence with authority.
You can build a great website and sell a premium product or service, but it won’t matter if no one can find you. This is where the “marketing” in digital marketing begins. There are many ways to increase the visibility, rank, and ultimately the traffic to your site. We will create a strategy that fits your website using some, if not all, of the following tactics:
Search Engine Optimization has changed a lot over the years and it hasn’t always been pretty, but as Google has become more adept at finding precisely what the user is looking for, SEO has done the same.
SEO has transformed from the ugly world of keyword stuffing and link buying to a creative, diverse, and technically nuanced way approach to digital marketing. Instead of trying to game the system, modern SEOs have discovered that the only way to gain a real advantage in today’s SERPs is to simply create a great website for the user, know what the search engines require to recognize you as a great website, and then connect with right audience. Sounds simple, right? Unfortunately the answers to the questions “What is a great website for users and search engines?” and “How do you connect with the right audience?” are never simple and always changing.
However, we believe if you start with those two questions, you can find the right answers, and you can reach your goals.
Content Creation & Content Marketing
The first thing any decent marketing company will tell you is “content is king” and shouldn’t it be? The best content should be the easiest to find and the search engines agree.
The concept that unique and engaging content is what makes a great website seems so logical that it’s amazing how many websites don’t seem to do it. You are an expert in your field so the content on your site should reflect that expertise as well as provide a service for the user. Finding that perfect balance is what we at Robot Ninjas help our clients do. We always encourage our clients to create content in-house in addition to outside help from our experienced professionals because no one knows you like you.
However, we also know not everyone is as prolific in writing as Stephen King or adept at cinema as Steven Spielberg. We can’t all be Stephens, which is why we provide full-service content creation including, blog writing, video production, social media posts, newsletter and e-mail blasts.
And once you have great content it doesn’t just magical find an audience, even the best content needs outreach and amplification. There are many different ways of creating content and just as many ways to get that content to the right audience. One thing we recommend to all of our clients is an active social media presence.
Social Media Marketing
Can you go anywhere without being told to “like” something on facebook (Like us!) or follow someone on Twitter (Follow us!)? You cannot. A savvy social media strategy can be the difference that separates you from the competition. And tho it can seem foreign to some and waste of time to others, social media is all about connecting with people and for a small business it’s a great way to promote your site and get direct feedback from your customers. Robot Ninjas will help you figure out which social platforms are right for your business and help you utilize those platforms to reach a new targeted audience. Social media platforms offer free ways to connect as well paid advertising, and we help our clients find the right mix to best reach their goals.
Depending on your industry any combination of the following platforms can be utilized: facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat.
And some of our clients just need help with Google Ad campaigns so we offer effective PPC advertising campaigns as well.
Pay-Per-Click advertising is a form of online advertising where you pay for clicks to your site rather than impressions of the ad. When done correctly it can be an effective way to increase traffic and conversions on your site. At Robot Ninjas we have experienced professionals crafting effective advertisements and using comprehensive analytics to refine and perfect your advertising campaigns to ensure you get the most return on your investment.
Robot Ninjas will put together a long-term digital marketing strategy unique to your business, help you implement it, and provide comprehensive analytics to see how your content is helping boost your rankings, increasing traffic to your site, and build a community that looks to you as an authority within your industry.