Developing a digital marketing strategy for a small business is very different than one for an strictly web-based business. Your digital marketing strategy needs to target and appeal to a specific group of customers in your geographic location. Whether you’re launching a new business or are already established, it’s crucial to create a strong online presence for your brand. As a small business owner, you need to find a way to reach new customers online,…
We’ve talked about the importance of creating and managing your Google My Business page here before, but now we want to get more into the importance of local SEO for small businesses. Recent studies show at least 80 percent of local consumers seek products and services online. Likewise, nearly half of all high street shoppers prefer to minimize legwork by letting their fingers walk online first. Below are a few pointers to get your brick-and-mortar business from…
For any small business local SEO is essential and many people are unaware how a few simple changes in how their business is listed online can make a big difference. This article will help you fix some very common mistakes businesses with their online listing. And the first thing we all must do is make sure we’re all right with the mighty Google and their latest iteration of business listings now called Google My Business….
