Developing a digital marketing strategy for a small business is very different than one for an strictly web-based business. Your digital marketing strategy needs to target and appeal to a specific group of customers in your geographic location. Whether you’re launching a new business or are already established, it’s crucial to create a strong online presence for your brand. As a small business owner, you need to find a way to reach new customers online,…
Content marketing is one of the most effective ways to promote your brand. Using an email blast or newsletter is a great way to make sure that your target market sees and reacts to your content. Here are some tips that you can use to make sure your email campaign is as effective as possible. Just Give Them Your Best The type of content that you send to your email subscribers doesn’t need to be as in-depth…
Having an up-to-date inbound marketing campaign is essential for businesses today since the ways that consumers discover new brands and decide what to buy is rapidly changing. Today, people will do research online, read reviews and comparison shop using their smartphone before reaching out to your company. If you don’t have a solid inbound campaign to grab their attention, build brand awareness and provide them with all the information that they need, consumers won’t include…
In the world of SEO, the appropriate use of backlinks is crucial to the success of your business’s digital marketing, content marketing, and social media campaigns. Well-placed backlinks will help direct readers to your website and increase its rankings, so it is important to know how to acquire back-links and to continue to do so over time. Listed below are five tips for effective link building that are sure to help improve your website’s ranking:…
Conception and Birth In the beginning, around 1990, was the World Wide Web. It quickly went forth and multiplied exponentially. Soon it became obvious that a way to identify and allow people to quickly and effectively locate information they were looking for would be a very good thing. The solution to that problem is the web search engine. As the early web developed, it also became increasingly clear to business marketers that they had a…
