Developing a digital marketing strategy for a small business is very different than one for an strictly web-based business. Your digital marketing strategy needs to target and appeal to a specific group of customers in your geographic location. Whether you’re launching a new business or are already established, it’s crucial to create a strong online presence for your brand. As a small business owner, you need to find a way to reach new customers online,…
We’ve talked about the importance of creating and managing your Google My Business page here before, but now we want to get more into the importance of local SEO for small businesses. Recent studies show at least 80 percent of local consumers seek products and services online. Likewise, nearly half of all high street shoppers prefer to minimize legwork by letting their fingers walk online first. Below are a few pointers to get your brick-and-mortar business from…
Having an up-to-date inbound marketing campaign is essential for businesses today since the ways that consumers discover new brands and decide what to buy is rapidly changing. Today, people will do research online, read reviews and comparison shop using their smartphone before reaching out to your company. If you don’t have a solid inbound campaign to grab their attention, build brand awareness and provide them with all the information that they need, consumers won’t include…
We’ve all been at the point where we are wracking our brain to come up with new, fresh content to engage our audience and hopefully attract a new audience for our clients. It’s the challenge of anyone writing for other people. How do you get people to care about something that isn’t necessarily your passion? It’s not always easy. But we do have some tips for you if you happen to be at that brain…
Content is king, or so it’s said in today’s world. With that in mind, content marketers need all the tools they can get their hands on to get the upper hand when it comes to work. Here are five great marketing tools that can be useful. 1. BuzzSumo BuzzSumo is a fantastic tool for finding trends in content from all across the web. Whether you’re looking for what’s currently hot in the world of content…
As marketers we are living in an era where our industry is changing at an unprecedented pace. It seems weekly technological developments are changing the way consumers use the Internet requiring us to stay ever vigilant on how to best reach them with the best digital marketing practices. 2016 will be the year when many of the digital marketing technologies which have been used exploratorily will begin to mature and have significant consumer impacts. In this article,…
