Email marketing is a tough game. This is the reality of it. You are basically “cold-calling” people via the most easily ignored platform. Sometimes it feels like they invented a “spam” folder just for you. But it does not have to be that way. You can BE good at email marketing and you can FEEL good about email marketing. Email marketing gets a bad rap, but there is a right way to do it and a…
The concept of social media is something many small businesses tend to ignore, but what if someone were to tell you that social media is something that could greatly improve business? Having an online presence is like giving your business an virtual store front. The difference is in 2015, potential customers are more likely to know a business exists if it at least has at least a small presence on social media. Why Social Media?…
These days, many business owners know that they need to develop a strong digital marketing platform in order to outperform competitors and win the fight for every potential sale. But if you’re new to the digital marketing game you may not be aware of some very basic strategies and tactics you can implement to optimize the visibility and conversion rates of your website. Implementing the following digital marketing basics will be of great benefit to you: 1. Create…
Conception and Birth In the beginning, around 1990, was the World Wide Web. It quickly went forth and multiplied exponentially. Soon it became obvious that a way to identify and allow people to quickly and effectively locate information they were looking for would be a very good thing. The solution to that problem is the web search engine. As the early web developed, it also became increasingly clear to business marketers that they had a…
Hello! We are very excited to welcome you to the Robot Ninja Blog! This is our first post. Like a child’s first step, a new world of possibilities has opened up to us and we’re looking forward to mostly falling down and running into things for the first couple years. In actuality, we’ve been in this digital marketing game a long time and we’re looking forward to sharing our experiences and knowledge with you guys…