Developing a digital marketing strategy for a small business is very different than one for an strictly web-based business. Your digital marketing strategy needs to target and appeal to a specific group of customers in your geographic location. Whether you’re launching a new business or are already established, it’s crucial to create a strong online presence for your brand. As a small business owner, you need to find a way to reach new customers online,…
As a small business owner it can be difficult to stand out from your competition online. Content marketing is something that can help you stand out, but what exactly is content marketing? In a nutshell, content marketing is the act of creating and then distributing content that attracts and engages your target audience. Traditional advertisements simply aren’t as effective as they use to be and remain costly especially for a new small business. Consequently, many companies and service providers…
In Las Vegas, video production can be a very interesting job. We get to work with a lot of fun companies and from time to time we like to share the story behind our work to give you a little insight into how the sausage is made. In this instance, it’s made with boogers. Boogers and love. The Assignment: The client wanted videos for a new product they were launching that was, well, unique. It’s called…
You have probably heard that content marketing can help boost traffic to your website and keep your readers coming back. That is a great goal. However, what if your industry isn’t all that exciting? You might be concerned that people don’t really want to know the ins and outs of plumbing. If you sell cement, you wonder how engaging the content that you create can possibly be. Even if you’re not in a trendy or…
Content marketing is one of the most effective ways to promote your brand. Using an email blast or newsletter is a great way to make sure that your target market sees and reacts to your content. Here are some tips that you can use to make sure your email campaign is as effective as possible. Just Give Them Your Best The type of content that you send to your email subscribers doesn’t need to be as in-depth…
Facebook advertising is a great way to promote and grow your small business, but doing so requires a plan. Without a sense of direction, your marketing campaign will likely lose money. However, the proper plan can be profitable for your small business. It is vital you know how to design your ad, and you must know the different types of ads. Before you launch your ad campaign, you must properly target your ad. After your…
We’ve talked about the importance of creating and managing your Google My Business page here before, but now we want to get more into the importance of local SEO for small businesses. Recent studies show at least 80 percent of local consumers seek products and services online. Likewise, nearly half of all high street shoppers prefer to minimize legwork by letting their fingers walk online first. Below are a few pointers to get your brick-and-mortar business from…
