The holidays are a great time of the year for businesses because consumers are spending more money. Small businesses are able to benefit from the holidays too through social media marketing and content marketing. Here is a list of actionable tips for getting the most out of the holiday season as a small business owner: Using Twitter Effectively During the Holiday Season Limit how often you tweet links. This marketing tip seems counterintuitive but some…
The power of social media marketing, specifically in the case of Twitter, is something that can open up many avenues that lead to increased sales and higher profits. Of course, the flip side of this equation is that sending out content marketing that’s perceived as insensitive or exploitative with regard to a tragedy can result in a company having to perform a long stretch of damage control. And in light of the recent tragedy in…
The concept of social media is something many small businesses tend to ignore, but what if someone were to tell you that social media is something that could greatly improve business? Having an online presence is like giving your business an virtual store front. The difference is in 2015, potential customers are more likely to know a business exists if it at least has at least a small presence on social media. Why Social Media?…
These days, many business owners know that they need to develop a strong digital marketing platform in order to outperform competitors and win the fight for every potential sale. But if you’re new to the digital marketing game you may not be aware of some very basic strategies and tactics you can implement to optimize the visibility and conversion rates of your website. Implementing the following digital marketing basics will be of great benefit to you: 1. Create…
Conception and Birth In the beginning, around 1990, was the World Wide Web. It quickly went forth and multiplied exponentially. Soon it became obvious that a way to identify and allow people to quickly and effectively locate information they were looking for would be a very good thing. The solution to that problem is the web search engine. As the early web developed, it also became increasingly clear to business marketers that they had a…
