Having an up-to-date inbound marketing campaign is essential for businesses today since the ways that consumers discover new brands and decide what to buy is rapidly changing. Today, people will do research online, read reviews and comparison shop using their smartphone before reaching out to your company. If you don’t have a solid inbound campaign to grab their attention, build brand awareness and provide them with all the information that they need, consumers won’t include…
We’ve all been at the point where we are wracking our brain to come up with new, fresh content to engage our audience and hopefully attract a new audience for our clients. It’s the challenge of anyone writing for other people. How do you get people to care about something that isn’t necessarily your passion? It’s not always easy. But we do have some tips for you if you happen to be at that brain…
In the world of SEO, the appropriate use of backlinks is crucial to the success of your business’s digital marketing, content marketing, and social media campaigns. Well-placed backlinks will help direct readers to your website and increase its rankings, so it is important to know how to acquire back-links and to continue to do so over time. Listed below are five tips for effective link building that are sure to help improve your website’s ranking:…
Content is king, or so it’s said in today’s world. With that in mind, content marketers need all the tools they can get their hands on to get the upper hand when it comes to work. Here are five great marketing tools that can be useful. 1. BuzzSumo BuzzSumo is a fantastic tool for finding trends in content from all across the web. Whether you’re looking for what’s currently hot in the world of content…
As marketers we are living in an era where our industry is changing at an unprecedented pace. It seems weekly technological developments are changing the way consumers use the Internet requiring us to stay ever vigilant on how to best reach them with the best digital marketing practices. 2016 will be the year when many of the digital marketing technologies which have been used exploratorily will begin to mature and have significant consumer impacts. In this article,…
The holidays are a great time of the year for businesses because consumers are spending more money. Small businesses are able to benefit from the holidays too through social media marketing and content marketing. Here is a list of actionable tips for getting the most out of the holiday season as a small business owner: Using Twitter Effectively During the Holiday Season Limit how often you tweet links. This marketing tip seems counterintuitive but some…
The power of social media marketing, specifically in the case of Twitter, is something that can open up many avenues that lead to increased sales and higher profits. Of course, the flip side of this equation is that sending out content marketing that’s perceived as insensitive or exploitative with regard to a tragedy can result in a company having to perform a long stretch of damage control. And in light of the recent tragedy in…
These days, many business owners know that they need to develop a strong digital marketing platform in order to outperform competitors and win the fight for every potential sale. But if you’re new to the digital marketing game you may not be aware of some very basic strategies and tactics you can implement to optimize the visibility and conversion rates of your website. Implementing the following digital marketing basics will be of great benefit to you: 1. Create…
Conception and Birth In the beginning, around 1990, was the World Wide Web. It quickly went forth and multiplied exponentially. Soon it became obvious that a way to identify and allow people to quickly and effectively locate information they were looking for would be a very good thing. The solution to that problem is the web search engine. As the early web developed, it also became increasingly clear to business marketers that they had a…
